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Last week we learned that Sony BMG plans to offer music without DRM restrictions, making it the last of the major record labels to do so. However, word comes from USA Today that the company will be taking a fairly bizarre approach to actually selling DRM-free tracks.
Rather than sell individual tracks over the Web like iTunes or Amazon, Sony BMG will be selling plastic cards at retail stores like Best Buy and Target that represent the ability to download an album at MusicPass.com. Called the "Platinum MusicPass," downloads will also include the types of bonuses you might expect when buying a CD, such as hidden tracks and videos. The recommended price for most of these cards will be $12.99.