On Wednesday, it became clear that JetBlue will soon add baggage fees and add more seats to planes -- a move that would likely lead to less legroom for passengers.
It didn't take long for Southwest Airlines to capitalize on its new status as the only airline offering free checked baggage.
In a blog post, Southwest's chief commercial officer Bob Jordan re-stated the carrier's commitment to keeping first and second checked bags free for passengers.
"We think it’s pretty logical that if you’re going on a trip, you just might want to pack some clothes in a bag to take along with you," he wrote.
The airline has promoted free checked baggage for some time, using the hashtag #BagsFlyFree on social media.
Our #SouthwestHeart sets us apart. We're now the only domestic airline where #BagsFlyFree for all! pic.twitter.com/3m02Fl3Bxw— Southwest Airlines (@SouthwestAir) November 19, 2014
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There is also a new television ad focusing on free bags:
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The airline is currently in contract negotiations with several of its workers' unions, including the one that represents its approximately 8,000 pilots.
Southwest has historically had a reputation as being employee-friendly, however the pilots union has asked for federal mediation in contract talks.
The airline is set to report record profits this year -- a good sign for travelers hoping they stick to the promise of free bags.