A woman thinks she's going to meet a friend. When she gets there, she realizes that there's a funeral going on -- hers.
That's the premise of this anti-speeding public service announcement from Belgium from Go For Zero, a campaign from the Belgian Institute for Road Safety that's trying to bring their annual death rate from speeding-related accidents from 300 to nil.
[seealso slug="ntsb-texting-while-driving-ad"]
According to the group, the fake funeral was set up by a family member who wanted to stage an intervention for a loved one who speeds. The film is a montage of a few people's interventions captured on hidden camera.
The video ends with heartfelt tears and urges viewers to share it with their friends and family members, who are frequent speeders.
Even though the PSA isn't in English, it's not hard to follow along.