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Never one to miss out on a pop culture trend, Spirit Airlines has coopted Binder-mania with a "Binders Full of Sales" promotion.
The deal, which the airline announced on its website Wednesday, is a reference to Mitt Romney's much-lampooned "Binders full of women" remark during Tuesday night's debate. It hasn't even been 24 hours since the remark was made in the debate and already a "Binders Full of Women" Facebook Page has more than 300,000 fans, which is more than IBM has.
Spirit has eagerly jumped on hot media stories in the past for quick punchlines. In 2011, the brand made light of Rep. Anthony Weiner's Twitter scandal with a "Wiener sale" and mocked Tiger Woods' domestic troubles before that with an "Eye of the Tiger" sale.