The brand sent an email to its customers Tuesday afternoon with the following message: "Check out our Weiner Sale boasting fares just too hard to resist! This scandalous sale is no secret so get socially connected ... book now before this sale gets hacked!"
Spirit's homepage offers more Weiner puns. If you're curious, here's the link.
Spirit, which doesn't do much in the way of traditional advertising, has leveraged news topics before for maximum social media buzz. In 2009, the airline ran an "Eye of the Tiger Sale" to cash in on the Tiger Woods scandal. Spirit's homepage featured a tiger driving an SUV into a fire hydrant to promote its $9 fare sale.
The airline has also had some fun with acronyms. In February 2010, it ran a promo called MUFF to diving destinations. MUFF, of course, stood for Many Unbelievable Fantastic Fares. That was preceded by a MILF promo ("Many Islands, Low Fares.")