Splashcast was early to jump on the Facebook platform (and Bebo's too), and was among the first to offer its services to other clients that wanted an integrated application as well. Now that the MySpace platform has finally launched its first approved applications, Splashcast was ready with a distributed plan to roll out applications for its clients across the MySpace network as well. This includes SonyBMG, Universal Records, Warner, and even Hillary Clinton.
The applications work very much like Splashcast's original product, with dynamically updated video channels, streaming music and clips, and the Fan Channel option, which lets other users submit their own content from mobile phones, computers or YouTube to the client's splashcast player as well. The goal here is to leverage the social graph that the MySpace platform allows, just as with other platform implementations.
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It remains to be seen how well the MySpace social graph will actually be able to be used for such purposes, in connecting users at a deeper level. MySpace has been steadily rolling out those native features, like Friend Feeds , that actually allow for applications to spread across friends in a fluid, internal manner.