Spleak recently announced the official release of its hybrid content aggregation platform, and already another large media partner has signed on to use its service. Hearst, which is shifting its traditional media focus to online media distribution in multiple capacities, will be utilizing Spleak's publishing platform for integrating its content deeper into social media.
You may recall that Spleak takes premium content and user-generated content, aggregates it, and pushes it out for a combined perspective on current topics. Spleak also uses this same interface for gathering its user-generated content, so users and viewers can also participate with the content in a very direct manner.
Having options for distribution across networks and clients via widgets, integration with social networks and an instant messaging access point, Spleak enables a broad set of options for viewers' interactivity with a publisher's content. For Spleak's integration, Hearst will be using Spleak's Embassy option, which allows the publisher to place a Spleak interface on some of its major content sites, such as Teen Magazine.