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Another how-to video network, SpongeFish, has received Series A funding, to the tune of $2 million, from an undisclosed source, according to VentureBeat. It seems that, in this increasingly saturated market, every network is pushing its own differentiating factor in order to stand out (as they should), and SpongeFish has its breadth of content and competitive networking nature for holding its own in a sea of similar niche sites.
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SpongeFish isn't merely about video how-to, it's about any kind of how-to. This multi-media approach makes it easier for more knowledgeable people to contribute their own two-cents, for a wider range of content. What makes the SpongeFish network tick, however, is the ratings and contests feature, which layers in the network approach that allows for contributors to establish themselves as authorities.