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Sharp has taken it upon themselves to close the color-gap between the world you see outside your window and the world you see on your television. In short, Sharp wants to reproduce every color in the world possible on your TV.
How? With their newly-introduced Quattron™ quad pixel technology, Sharp adds a fourth color -- yellow -- to the standard RGB TV color system.
This proprietary Quattron quad pixel technology enables colors never before seen on TV, creating more sparkling golds, Caribbean blues and sunflower yellows. It reproduces over a billion colors that you can't see with standard three-color TV technology.