The three groups have partnered to develop Sport in America: Our Defining Stories, a documentary series that will air on HBO in 2013. The series will explore how sport has shaped American culture and will be backed by editorial extensions on Sports Illustrated's print and digital properties, as well as social media integrations with HBO's and SI's platforms. Terry McDonell, Group Editor of the Time Inc. Sports Group (pictured), joins HBO's Rick Bernstein, Endgame Entertainment's James D. Stern and Adam Del Deo, and Playground's Colin Callender as executive producers.
From now until the series premiere, fans are being directed to sportsinamerica.com, where they can record and upload videos about their favorite sports memories. Some of those submissions will be selected for inclusion in the series.