Universal Music Group Launching Spotify Playlist Site in U.S.

 By 
Brenna Ehrlich
 on 
Universal Music Group Launching Spotify Playlist Site in U.S.
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Billboard reports that the service is set to go live today. It's a U.S. version of a pre-existing product in Sweden and Norway developed by Universal Music Sweden. Digster basically adds some authority to the music subscription service's offerings, tapping music editors (UMG employees and artists) to create curated playlists from songs both on-label and off.

Playlists can be listened to via Digster or Spotify (all tiers) and users can subscribe to them just as they can subscribe to friends' playlists. Playlist types include: "Live" playlists (regularly updated), "Digster By" (created by artists, not updated often) and "Standard" (standalone lists that are never updated). Digster also offers users recommended playlists to suit their musical tastes.

What do you think of Digster and UMG's ardent adoption of Spotify?

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