Spotify updated its privacy policy on Thursday in an attempt to quell concern about the company's efforts to collect and share data about its users.
In a lengthy blog post, CEO Daniel Ek conceded that the company had made its policy difficult to understand, but stopped short of admitting that the policy itself was a problem.
"When our new Privacy Policy started rolling out two weeks ago, it created some understandable confusion," Ek wrote in the blog post.
Spotify updated its privacy policy once before, in mid-August. That attempt backfired on the company, sparking widespread backlash over what many perceived as overly invasive data collection and unclear language on what the company might do with user data.
The unexpected vitriol put Spotify on the back foot, and the company promised to clarify its policies. Ek said that Spotify had taken the many critiques into account when revising its policy.
"...we took note of many people’s comments that they appreciated the clear commitments in the blog post that were easier to understand than some of the details in the Policy itself," he wrote.
The new privacy policy does feature simpler language, although there does not appear to be any concrete differences in what data Spotify wants to collect and what the company will do with it. That's backed up by the fact that any users that agreed to the previous policy change will already be covered by the newest version.