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This partnership will make Spotify's 13 million songs available to Virgin Media customers online, via mobile or on their TVs.
New and existing Virgin Media customers will be able to choose one of Spotify's tiered pricing options: the unlimited service (£4.99 per month) or Spotify Premium (£9.99) -- special offers will be available upon signup. Existing Spotify users will be able to access their accounts via Virgin Media, but anyone using Spotify's free service will reportedly have to shell out some cash to access Spotify via connected TVs.