Since launching about three years ago, Springpad has registered 3 million users for its list-enhancing service. It uses more than 150 services' APIs to automatically add actionable information to lists. In a list of movies, for instance, it might add movie showtimes, reviews and DVD release dates.
"If you're saving something to remember, you probably want to do something at some point," Springpad co-founder Jeff Janer tells Mashable about the company's original premise.
Now it's breaking from its focus on personal lists to apply that same actionable information concept to social ones. The result is something like an enhanced Pinterest. Whereas a board of beautiful museum cafes on Pinterest ends at photos, that same notebook would include maps and menu pages for each cafe on Springpad. Users can follow it to receive updates or "spring" a specific cafe into their own notebook.
Not all Springpad notebooks are public, and it's easy to invite co-creators to both private and public projects. Users input lists manually or save items to them through a bookmarklet while browsing the web.
Springpad is also launching free iOS and Android apps.
The startup's business model will stay the same. Because users are overtly expressing their interest in products, Springpad is in a good position to send them special offers for specific list items. It does so alongside the other useful information included with that item.
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