Just weeks after talk of a merger between the two carriers fell through, the price battle between Sprint and T-Mobile is heating up again.
On Thursday, Sprint rolled out its $60-per-month unlimited data plan. The same day, T-Mobile released its Simple Choice plan, which gives a year's worth of unlimited data to both current customers who reel in new subscribers from other carriers and the new subscribers themselves. T-Mobile's unlimited data plan is priced at $80 per month.
In addition to the new data plan, Sprint also officially launched Sprint Spark. The 4G service -- first announced in June -- is intended to increase download and streaming speeds.
John Legere, T-Mobile's notoriously outspoken CEO, unleashed a barrage of tweets Thursday condemning Sprint's data deal:
If your friend is on Train S going 2MPH and you are on Train T going 2000MPH, tell your friend to f’in transfer! http://t.co/LeyFfD8b8u— John Legere (@JohnLegere) August 21, 2014
Marcelo Claure, Sprint's CEO, has not returned fire on Twitter. The company recently yanked its Framily plan in favor of a group plan with bigger savings. Claure teased the new $60 flat rate in a tweet on Aug. 18:
#itsanewdayfordata @sprint— MarceloClaure (@marceloclaure) August 18, 2014
Claure took the helm from former Sprint CEO Dan Hesse just days before announcing the changes in pricing.