Sprint Takes On T-Mobile's 'Test Drive' With 30-Day Trial

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Sprint Takes On T-Mobile's 'Test Drive' With 30-Day Trial
Credit: Christina Ascani

Just one week after phone carrier T-Mobile announced its seven-day trial run, competitor Sprint is rolling out a marketing ploy of its own.

Starting June 27, the company will offer consumers a 30-day trial period to test out its revamped network, including its Framily plan. If a customer is dissatisfied with the service before the 30 days are up, Sprint will refund the cost of a new phone and all service fees.

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In comparison, T-Mobile's deal grants customers a seven-day trial period -- a new iPhone 5S included -- without having to leave their current carriers. Sprint has not partnered with a specific phone brand for its deal.

The deal is the latest tweak in a series of Sprint overhauls. Earlier this week, the carrier announced that it had added 4G LTE to 28 new markets, totaling 471 markets overall with the service. In March, it debuted a $45 data-less plan. Before that, Sprint gutted its old 3G network and replaced it with a faster version.

It's been rumored that Sprint and T-Mobile have considered a merger, as a part of a greater effort to take on AT&T and Verizon.

Meanwhile, AT&T is heating up the game as the sole carrier of the new Amazon Fire phone by

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