Businesses can use Sprout Social to manage, monitor and track their presence on social media sites such as Twitter, Facebook, Foursquare, LinkedIn and Yelp.
By specifically serving small and local businesses with low-end monthly subscription plans, Sprout Social has squeezed out a middle market in the social media management space. The product offering is meant to be robust enough for a small brand or agency; it's a bit meatier than the likes of HootSuite, but not as pricey as Vitrue or Buddy Media.
“Sprout Social is embracing an increasingly powerful segment of the market in online commerce -- the local business,” says Harry Weller, NEA General Partner. “Sprout Social’s powerful platform will allow those businesses to manage and extend their relationships with customers across a range of social media channels.”