Sriracha junkies, let your taste buds rejoice.
Huy Fong is upping the ways you can consume their signature hot sauce. The California-based sriracha manufacturer announced a partnership with Pop! Gourmet Foods that would give life to the chili and garlic paste outside of the hot sauce bottle.
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The Seattle gourmet popcorn company plans to bring Huy Fong's signature sriracha flavors to potato chips, ketchup, mayonnaise, hummus, croutons, tortilla chips and even a dehydrated powder. That's right, sriracha sprinkle. The general concept of food just got a whole lot better.
For those who don't know, sriracha is a Thai hot sauce made out of chili paste, vinegar, sugar, salt and garlic. Over the past few years sriracha's presence in the condiment community has skyrocketed, with the most popular brand of sriracha being Huy Fong.
Other companies such as Heinz and Kikkoman produce their own sriracha, but no other company has been able to garner the cult-like following that Huy Fong has. Seeing that signature red rooster in front of that bright red liquid triggers nothing short of a Pavlovian drooling response from the sriracha faithful.
CEO and Pop! founder David Israel admitted that there are other companies who make sriracha-flavored foods. For instance, McCormick does a sriracha seasoning that is similar to Pop!'s sriracha powder. What separates Pop! from those other companies is their exclusive deal with Huy Fong. Pop! sriracha items will be the only ones on the market to be made with Huy Fong sriracha.
The new sriracha products are expected to be slowly rolled out starting in April with Pop!'s sriracha potato chips. More sriracha-infused products will be hitting stores in the following months. For those who can't wait until April, Pop!'s sriracha gourmet popcorn is already in stores.
Next stop, sriracha ice cream. No? Just me? Never mind.