Better latte than never.
Following customer complaints, Starbucks has decided to bring back the eggnog latte this holiday season. The coffee chain had offered the drink since 1986, but was planning to shelf it this year to simplify its menu.
[seealso slug="starbucks-chestnut-praline-latte"]
"We received passionate feedback from our customers talking about how much they love our Eggnog Latte on social media, through MyStarbucksIdea.com, through letters and via phone calls.These messages were emotional and personal," said Starbucks rep Linda Mills. "We heard them and quickly acted."
The drink was back in stores in the Pacific Northwest area on Nov. 1, and should be back in all Starbucks locations by Nov. 17.
In early November, Starbucks drew the wrath of customers -- via phone calls and social media -- who wondered why there was no eggnog latte on the menu.
I cannot even put into words the sorrow I have that @Starbucks has officially discontinued the Eggnog Latte. SORROW!! #bahumbug— Lisa Sabin-Wilson (@LisaSabinWilson) November 3, 2014
Dear @Starbucks, why is your Eggnog Latte only bringing holiday cheer to fans in the Pacific Northwest this year? Chicago is sad.— Daddy's Grounded (@DaddysGrounded) November 2, 2014
No eggnog latte this holiday @Starbucks? Pls pls pls bring it back! #notholidaywithouteggnog— Kim Stiglitz (@stiggy1) November 1, 2014
The sentiments convinced Starbucks to reconsider.
We hear you. #EggnogLatte & #GingerbreadLatte are coming back! http://t.co/hiJsJkDzcD— My Starbucks Idea (@MyStarbucksIdea) November 5, 2014
Good work, Internet. (Unless this is merely a clever marketing ploy, which is always a possibility).
[wp_scm_comment]
BONUS: 7 Things You Didn't Know About Starbucks