American’s love for free food knows no bounds. This morning’s evidence: Starbuck’s Free Pastry offering, a much-hyped event that you’ve no doubt caught wind of if you spend much time on social media websites.
The company is offering up a free pastry alongside the purchase of any beverage until 10:30am local time (sorry east coasters), and as a quick tour of the social web shows, it’s having a noticeable impact on not just lines at the store, but Internet chatter as well.
At the moment, Starbucks is the top topic on Twitter, with Twist indicating that nearly 1 percent of total tweets mention the brand. That’s nearly 10x the amount of mentions on a typical day, though needless to say, many people’s typical day still starts at Starbucks regardless of a free pastry.
Meanwhile, something I’ve been watching on Facebook leading up to today is the event page that’s been setup for it. As of this morning, there nearly 600,000 confirmed “attendees,” a number that has snowballed as more people caught wind of it as friends signed up. That success isn’t too surprising – the coffee chain is up to more than 3.6 million fans on the social network.