Starbucks locations in Toronto and Vancouver are beckoning passersby with an interactive window display promoting Tazo Tea.
The touch-sensitive screens let curious pedestrians guide a hummingbird, dragon or butterfly on a journey to find the teas' ingredients. The video above shows how the display was executed.
This execution, along with a recent one at an Apple Store, show that advertising innovations aren't just happening online, but, increasingly, in areas that used to house stagnant signage.