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Discuss the show on Twitter: #BehindTheLaunch
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. The team has raised $2 million from a high-profile slew of investors, including AOL Ventures, Google Ventures and Dave McClure, but no one knows who or what Vungle is, making it hard to attract top talent. The team decides it's time for the world to hear about Vungle, so they craft their first press release and plan a website redesign. But plans go awry, and we begin to see tension between co-founders Jack and Zain.
Watch today's episode and join the conversation on Twitter, #BehindTheLaunch.
Missed earlier episodes? Watch them here!
Ep. 1: Meet Vungle
Ep. 2: Bringing in a Closer
Ep. 3: How to Court Startup Investors
Ep. 4: A Promising, Yet Controversial Job Candidate
Ep. 5: An Urgent Need to Close Deals
Ep. 6: Teams That Play Together Stay Together
About Vungle
Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. Just last week, Vungle announced that it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.
Series presented by Internet Explorer
Behind the Launch is presented by Internet Explorer. Learn how IE is building a more beautiful web through hardware accelerated graphics and modern web standards like HTML5. Get IE9 today or download the Windows 8 Consumer Preview, which features the new IE10 to see where we’re headed. [img src="http://view.atdmt.com/MRT/view/385719570/direct;wi.1;hi.1/01/;ord=%n" caption="" credit="" alt=""][img src="http://secure-us.imrworldwide.com/cgi-bin/m?ci=microsoft-ca&at=view&rt=banner&st=image&pc=Mashable&ca=SMGU-INX-018-01-MRT&cr=M199111&ce=385719570&pr=iag.tfid,3781&pr=iag.cte,M199111" caption="" credit="" alt=""]
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