12 Ways Marketers Can Make the Most of Gmail's Tabbed Inbox

Email marketing, either to promote business or share the latest announcement, is a staple for many companies. It’s still the best way to reach warm leads quickly and with minimal fuss. However, Google’s new tabbed inbox and prominent unsubscribe option has the potential to affect email marketing strategies — for good or ill.

Curious how ever-adaptable startup founders would cope, I asked a group of innovators from the Young Entrepreneur Council their thoughts on Gmail’s new setup, and their strategies for managing the change. Their thoughts are below:

1. Use careful segmentation

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— Brett Farmiloe, Digital Marketing Company

2. Use multiple sending accounts

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— Gideon Kimbrell, InList Inc

3. Provide better content

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— Joe Apfelbaum, Ajax Union

4. Integrate casual messaging

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— Janis Krums, OPPRTUNITY

5. Get personal

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— Carlo Cisco, SELECT

6. Ensure a shopping state of mind

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— Erik Severinghaus, Simple Relevance

7. Incorporate mail merge

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— Neal Taparia, Imagine Easy Solutions

8. Ask clients to make you primary

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— Evrim Oralkan, Travertine Mart

9. Tighten your feedback loop

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— Andrew Fayad, eLearning Mind

10. Enhance Delivery

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— BJ Cook, Digital Operative Inc

11. Develop strong opening statements

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— Sarah Schupp, UniversityParent

12. Use relevant content

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