Behind the Launch: How to Court Startup Investors

 By 
Lauren Drell
 on 
Behind the Launch: How to Court Startup Investors

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Discuss the show on Twitter: #BehindTheLaunch

In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. Last week, we met the the founders and saw them bring on Colin Behr to head up business development.

Now that they have a promising platform and a "closer," it's time to chat with investors. Silicon Valley names, such as 500 Startups' Dave McClure, DFJ Esprit's Krishna Visvanathan and AOL Ventures' Adam Smith, appear in this episode, as Jack and Zain court investors and learn from the best. "They don't want 'Yes men,'" says Smith.

What would you want to get out of an investor? Watch today's episode to see what happens, and join the conversation on Twitter, #BehindTheLaunch.

Missed earlier episodes? Watch them here!

Ep. 1: Meet Vungle

Ep. 2: Bringing in a Closer

About Vungle

Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. Just last week, Vungle announced that it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.

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Series presented by Internet Explorer

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