Behind the Launch: Putting It All on the Line

 By 
Lauren Drell
 on 
Behind the Launch: Putting It All on the Line

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Discuss the show on Twitter: #BehindTheLaunch

In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup.

We've seen tension between co-founders Zain and Jack before, and this week, we see their relationship strain even more when Zain confronts Jack about his marketing tasks. Then, in an attempt to be bold and recruit publishers to partner with Vungle, Zain and Jack share an idea with the team -- to set aside $1 million of its $2 million funding to buy publisher inventory.

As we hear in the episode, "Are these guys nuts?" Watch today's episode and join the conversation on Twitter, #BehindTheLaunch.

Want to chat with the Vungle guys? We're hosting a Google+ Hangout with Zain and Jack tomorrow, Thursday, June 7 at 3pm EST. Leave a note in the comments if you’d like an invite to the Hangout or if you have a question for the Vungle team.

Missed earlier episodes? Watch them here!

Ep. 1: Meet Vungle

Ep. 2: Bringing in a Closer

Ep. 3: How to Court Startup Investors

Ep. 4: A Promising, Yet Controversial Job Candidate

Ep. 5: An Urgent Need to Close Deals

Ep. 6: Teams That Play Together Stay Together

Ep. 7: Clashing With Your Co-Founder

Ep. 8: Our Startup Grows Up

Ep. 9: The Power of Networking

About Vungle

Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. In May, Vungle announced that it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.

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Series presented by Internet Explorer

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