![Steve Ballmer Shows Off His Windows Phone in New Ad [VIDEO]](https://helios-i.mashable.com/imagery/archives/06zMXRW4oB5rh0fm1yOxEX1/hero-image.fill.size_1248x702.v1647021585.jpg)
Microsoft has launched a new ad for Windows Phone 8, and it features none other than Microsoft CEO Steve Ballmer.
Narrated by Ballmer, the ad focuses on the platform's personalization capabilities, and also features Bill Gates -- if only as an image -- who gives some Surface-related design advice to Ballmer.
The phone featured in the ad is the powerful HTC Windows Phone 8X -- a bit of a slap in the face of Nokia, who is Microsoft's biggest Windows Phone partner.
As far as Ballmer starring in a Microsoft video ad, the last time that happened was 1986, and the product being advertised was Windows 1.0. Check out the result here.