Will Apple Stick to the Steve Jobs Plan for Textbooks?

 By 
Sarah Kessler
 on 
Will Apple Stick to the Steve Jobs Plan for Textbooks?
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The latest rumor claims the company is set to unveil a "GarageBand" for books that would put tools for creating interactive digital textbooks into the hands of anyone with an Apple device.

But Steve Jobs had something bigger in mind. In his biography of Jobs, Walter Isaacson asked Apple's former CEO for for his thoughts on the textbook market:

Jobs had his sights set on textbooks as the next business he wanted to transform. He believed it was an $8 billion a year industry ripe for digital destruction. He was also struck by the fact that many schools, for security reasons, don't have lockers, so kids have to lug a heavy backpack around.

'The iPad would solve that,' he said. His idea was to hire great textbook writers to create digital versions, and make them a feature of the iPad. In addition, he held meetings with the major publishers, such as Pearson Education, about partnering with Apple.

'The process by which states certify textbooks is corrupt,' he said. 'But if we can make the textbooks free, and they come with the iPad, then they don't have to be certified. The crappy economy at the state level will last for a decade, and we can give them an opportunity to circumvent the whole process and save money.

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