Credit:
There's a Stickam Facebook application that's been launched, and it's a bit more social than the application released by the other live webcam tool, UStream.
With the Stickam app you can display your player on your Facebook profile, start up a chat from your profile page, find other Stickam friends on Facebook, and sync the two accounts, to some extent. Chatting supports up to 40 people at one time. As there's no officially supported API for this, stability is an obvious concern.