Social media storytelling tool Storify finally untethered itself from the desktop on Wednesday with the launch of a free iPad app.
Like the web-based version of Storify, which has been used by news organizations such as the New York Times and Al Jazeera, the app makes it easy to scroll through and assemble Tweets, YouTube videos, Facebook photos and Instagram photos in a social media timeline. Its drag-and-drop interface translates perfectly to the iPad.
Storify stories, which can now be published and shared through the iPad app as well as the web app, are easy to embed on any web page. No matter where the stories are posted, each element within them maintains its functionality. Tweets, for instance, can be retweeted directly from a Storify timeline.
In web-based form, the tool has been used by media organization and citizen journalists to cover everything from arrests of reporters at Occupy Wall St. protests to Fashion Week.
Going mobile makes sense for the two-year-old startup. Good reporters leave their desks -- and if Storify wants to be a go-to reporting tool, it had better do the same.
