The fashion industry is slowly opening its doors to plus-size models.
Straight/Curve, a documentary that will debut next fall, follows top models, photographers, editors and stylists for two fashion seasons, diving into the current status of models in the media whether size zero will remain the norm.
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Body positivity has made recent strides. Plus-size models are gracing the pages of Sports Illustrated's swimsuit issue for the first time; size-22 model Tess Holliday appeared on the cover of People; and in Denise Bidot's unretouched bikini campaign, she tells us to embrace our bodies and be comfortable in a bathing suit, despite all the shamers.
"The fashion industry is creating real meaningful change and now is the time to follow this movement and evolution," Jenny McQuaile, the director of the documentary, told Mashable.
I am in love with this dress by @marina.rinaldi !!! #Movement #BlackAndWhite A photo posted by Jennie Runk (@jennierunk) on Jun 4, 2015 at 5:47am PDT
The film emphasizes that the use of stick-skinny, size zero models on runways and in magazines encourages a negative body image among women. The new teaser shows plus-size models, like Jennie Runk and Leah Kelley, explaining how one universal average size does not exist.
“To say that that is the only beauty that should be showcased is not realistic and hurts our society... there is no one woman that reflects everyone,” Kelley says in the film.
“There are different kinds of beautiful," Runk adds.
The film also attempts to put plus-size models' relationships with the fashion industry in perspective.
One model, Heather Hazzan, explains how the industry led to an eating disorder when she believed she had to be a certain size.
HEAL-THY A photo posted by H e a t h e r H a z z a n (@heatherhazzan) on Jan 22, 2015 at 1:39pm PST
"These pioneering women are using their voices to change how society sees beauty with hopes of empowering the next generation of women to love their bodies and be proud of their shape," McQuaile, the director, said in a release. The documentary is produced by Franses Simonovich and Jessica Lewis.
A long list of retail companies have attempted to push forward such body positivity messages, too, including Target’s swimsuit campaign and Aerie’s unretouched ads.
Jennie Runk @jennierunk #jennierunk for #straightcurvefilm #fashion #women #bodies #beauty #modelwomen #documentary A photo posted by STRAIGHT/CURVE (@straightcurvefilm) on Jun 26, 2015 at 8:02pm PDT
Producers of Straight/Curve, which comes out in fall 2016, are currently in negotiations with networks and distributors.
You can watch the full trailer below: