Strawberry-flavored M&Ms are headed to a candy bowl near you

 By 
Laura Vitto
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The humble M&M needs no new frills, but that hasn't stopped Mars Inc. before.

Their latest foray into limited edition flavors includes a new berry-themed concoction: White Strawberry Shortcake M&M's, Delish reports.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

White Strawberry Shortcake M&M's are currently available exclusively at Target for $3.19.

A reviewer at The Impulsive Buy claims the candy features real white chocolate:

The chocolate’s not nuanced or particularly high quality, but, if my eyes don’t deceive, the ingredients list includes cocoa-butter-filled white chocolate rather than, “White Confection,” which might be better described as, “Nefarious, sweetened Vasoline born to create destruction.”

The Impulsive Buy also spotted another unusual berry flavor on shelves at Walmart: Strawberry Milk Chocolate M&M's. Delish reports that the new flavor is exclusive to the big-box store.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

We've reached out to Mars for more information on these curious new flavors.

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