Stars at Studio 54
Chris Wild
1970s
Only the mafia made more money. - Steve Rubell, owner of Studio 54
From the moment it opened in 1977, nightclub Studio 54 at 254 West 54th Street, New York City, was a magnet for stars.
Fifty years earlier, the building had opened as The Gallo Opera House. CBS bought the building in the 1940s and used it as a TV and radio studio - it was the 52nd building bought by CBS and was called Studio 52.In 1977, new owners Steve Rubell and Ian Schrager took just six weeks to transform the studio into a nightclub, employing Broadway set designers to create moveable, theatrical sets and lighting.After only one month, the club was raided and shut down for selling alcohol without a license. Studio 54 had been relying on temporary caterers permits, used to sell alcohol at weddings.
Regular patrons included Mick Jagger, Bianca Jagger, Jackie Kennedy Onassis, Margaret Trudeau, (former wife of Canadian Prime Minister Pierre Trudeau), Liza Minnell, Elizabeth Taylor, Margeaux Hemingway, John Travolta, Brooke Shields, Debbie Harry, Grace Jones, Michael Jackson, Elton John, Tina Turner, Diana Ross , Cher, Andy Warhol, Salvador Dali, Truman Capote, dancer Mikhail Baryshnikov, Jerry Hall, Calvin Klein and drag queen Divine. Not to mention many members of the criminal underworld.
The original incarnation of Studio 54 closed with a final party on Feb. 4, 1980, when Diana Ross personally serenaded Rubell and Schrager. Ryan O'Neal, Mariel Hemingway, Richard Gere, Jack Nicholson, and Sylvester Stallone were among the guests.
After the original Studio 54 was closed, Schrager and Rubell pleaded guilty to tax evasion and spent 13 months in prison. When it reopened under new ownership in September 1981, Schrager and Rubell were hired as consultants.