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Stuffable is a new site that's here to let you create a digital collection of your items. There are a good number of sites out there, like CollectZing, that let you do this, mostly for the purpose of offering personal recommendations for various reasons: movie reviews, social bookmarking, etc.
What Stuffable has done is added in a few other features to its site that may make it worth your while. For instance, you can sell an item directly from your Stuffable account, so in addition to a digital collection of your items, it's also a marketplace. You can also create wishlists, and rate the items of others, so personalization does come into play somewhat, but the recommendations don't seem to be available for Stuffable just yet (understandable, as this is a very new site still in need of user-generated content).
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To help get the ball rolling on items added by users and interaction amongst things that have been added, Stuffable has launched a Facebook application called the Stuffable Cup. The company is giving away free gifts (cool ones, like a Nintendo Wii) for the highest ranked item that's been uploaded by a user. The good thing about the app is that any items you've added to your Stuffable account will show up as options for the Stuffable Cup, but the interactivity for the actual application is rather limited amongst users.