Brands showed once again that they're hungry for any real-time marketing opportunity.
Luis Suarez, the star forward for Uruguay's soccer team, is believed to have bitten a defender on Italy's team during the 79th minute of their match on Tuesday. Uruguay went on to win the match, but Suarez quickly became the brunt of many jokes on social media.
Shortly after the incident, the official Twitter account for McDonald's in Uruguay tweeted at Suarez to "take a bite" of a Big Mac if he's hungry.
Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac ;)
— McDonald's Uruguay (@McDonalds_Uy) June 24, 2014
Several other brands quickly chimed in as well:
Chew Trident. Not soccer players. #ITAvsURU
— Trident Gum (@tridentgum) June 24, 2014
If only Suarez had Whataburger before the game he wouldn't be so hungry.
— Whataburger® (@Whataburger) June 24, 2014
This can be your dinner... ITALIAN FLANK STEAK PINWHEELS: http://t.co/pyZoJUMm9c #WFMdish
— Whole Foods Market (@WholeFoods) June 24, 2014
There's no c̶r̶y̶i̶n̶g̶ #biting in baseball. pic.twitter.com/d4JGQhQVy1
— MLB (@MLB) June 24, 2014
I think it’s safe to say Uruguay was hungry for the win.
— TGI Fridays (@TGIFridays) June 24, 2014
Biting is only okay when you're made of cinnamon and sugar. #BanSuarez #WorldCup pic.twitter.com/SPsWYih153
— CinnamonToastCrunch (@CTCSquares) June 24, 2014
Fangs for the memories, Uruguay. #URU http://t.co/Uhx0XqyAem pic.twitter.com/S2fzMsLhPQ
— JCPenney (@jcpenney) June 24, 2014
Hey @luis16suarez. Next time you're hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS pic.twitter.com/3RAO537HjW
— SNICKERS® (@SNICKERS) June 24, 2014
We recommend a good swish after grabbing a bite of Italian. #WorldCup #PowerToYourMouth— Listerine Global (@ListerineGlobal) June 24, 2014