From new social platforms to the evolution of digital technology to the explosion of mobile, the face of digital marketing is constantly changing -- sometimes overnight.
Brands and agencies are not only keeping pace but also thriving, with marketing, advertising and social media campaigns that are smarter, faster and more effective than ever before.
The Mashies, Mashable’s annual awards program, is designed to recognize the very best in each of these industries, commemorating agencies and brands that are paving the future of communication on the newest digital platforms.
Want to be there? Submissions are being accepted now through 12 a.m. on June 5.
There are a number of new awards this year, including two in our completely new Public Relations category. Our 2015 awards include:
Digital Marketing
Best Real-Time Marketing
Best Public Service Announcement
Best Product Placement
Best Social Media Campaign
NEW: Most Innovative Use of Traditional Digital Marketing
NEW: Best Content Marketing
NEW: Best Global Campaign
NEW: Best Use of Mobile
Video and Multimedia
Best Use of YouTube
Best Use of Vine
Best Use of Snapchat
NEW: Best Use of Short-Form Video
NEW: Best Use of Longform Video
NEW: Best Use of Branded Video within Facebook
NEW: Best Use of Live Streaming
Social Media
Best Use of Twitter
Best Use of Facebook
Best Use of Instagram
Best Use of Tumblr
NEW: Best Use of Pinterest
NEW: Public Relations
NEW: Best PR Digital Campaign
NEW: Best PR Launch
We'll also be handing out our coveted Best in Show award. Past recipients include Lowe's Vine Fix in Six Campaign by BBDO New York and Bob Dylan's Like a Rolling Stone - Interactive Music Video. Plus, for the first time, we'll be accepting submissions for our Overall Awards:
Digital Marketing Innovator of the Year - Individual
Digital Marketing Innovator of the Year - Brand
Digital Marketing Innovator of the Year - Agency