It's the official holiday season for advertisers and marketers alike. It's the time of the year that consumers actually look forward to sitting through almost an hour's worth of commercials.
As the weeks pass, Super Bowl ad teasers have been trickling in from an array of brands, including website-building platform Wix, Bud Light and BMW, giving us a glimpse at what is shaping up to be a promising night of entertaining ads. With a $4.5 million budget, we expect them to be, right?
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What factors go into producing a viral advertisement? Who do you think will win bragging rights as the best Super Bowl ad of 2015? Join us on Friday, Jan. 30 at 2 p.m. ET for our Super Bowl #BizChats Twitter chat, where we'll be discussing these questions and more.
Joining us will be: Lucy Farey-Jones, director of brand strategy at Venables Bell & Partners; Hayes Roth, founder of H.A. Roth Consulting LLC; Steffan Postaer, executive creative director at Gyro; Lee Garfinkel, CEO at FCB Garfinkel; Karl Dunn, SVP & global creative director at FCB West San Francisco; Arwa Mahdawi, chief strategy & innovation officer at cummins&partners; Pete Harvey, creative director & partner at barrettSF; and Todd Wasserman, Mashable's business editor.
Follow @MashBusiness, and join the chat using the hashtag #BizChats. We look forward to hearing your thoughts. Don't forget the chips and dip!