Let's say you're at Levi's Stadium for Super Bowl 50 -- having already plopped down hundreds if not thousands of dollars for a ticket and an additional $12 for a hot dog topped with real gold flakes. But you still want to let loose a little.
Let's say you, being a classy sports fan, might want to get drunk on the second-cheapest beer option available at the Levi's Stadium concession stands. Let's say it takes six beers over a four-hour game for you to get properly sloshed -- that'll be a cool $90, please.
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In the lead-up to Sunday's kickoff, the Super Bowl's super-sized beer prices made an understandable splash online. Your cheapest concession option? A "domestic beer" at $13. Your second-cheapest option? A "premium draft" for $15. A bottle of water? Just seven bucks!
Super-size prices at #SB50 pic.twitter.com/X7r4IFeUks— Melissa Hoppert (@MHoppertNYT) February 7, 2016
These prices are inflated in comparison to a typical Niners game, but not by a ton. Before this season, the 49ers lowered prices for the cheapest concession beers by $0.25, to $10 a pop.
At the previous two Super Bowl, beers started at $12 each.
But frankly, at an event with gold-flaked hot dogs, copping a buzz for anything less just wouldn't feel right.