Quick Pitch: A social media entertainment destination designed to collect all the world's passions and allow users to express themselves via Faves.
Genius Idea: SuperFan is designed with the passionate fan in mind, providing a brand new platform for fans to express all levels of fan status — from avid to anti — on music, celebrities, television shows, sports, brands, places, and anything else you can think of. It combines the community elements of social networks and adds a layer of gaming and competitive play to keep members engaged with their onsite faves.
Getting started with SuperFan is pretty painless. Simply create an account or use Facebook Connect, and input a few of your faves using their smart type-down search. Should you want to compare faves with friends, the site will walk you through the find and invite process for a myriad of different networks or email programs.
Once you've created your account you can start to explore the site and use your awarded credits to become the SuperFan of a favorite team, actress, book, band, person, or anything else of your choosing; profiles for these entities are called faves. All fans of faves can add photos, videos, blog posts, and quizzes, but the SuperFan can create a profile heading, customize the look and feel of the fave profile page, and add related connections to the profile. Essentially as the SuperFan, you get extra abilities and more recognition. As the first SuperFan, you can buy your status on the cheap, but as your faves start to gain more traction there's likely to be more and more competition and steeper bids for that status.
And that's where SuperFan might make itself more interesting and differentiate their product from sites like Likaholix or even Facebook Fan Pages. Passionate fans, of which there are many especially in the sports and entertainment milieus, will be driven by their ego and the competitive aspects of the overall site-wide game, which aims to award activity with points, levels, or credits. Credits are especially important as their needed to buy SuperFan status.
There's plenty of on site activity to keep fans entertained. Users can learn check their compatibility with other fans on the site, and can also vote on Battles, or create their own, which are basically head-to-head duels akin to the old Hot or Not battles of yore. All in all SuperFan is a well designed site with features that are bound to please fanatical types regardless of their interests.
Sponsored by Microsoft BizSpark
BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.