![Tweets Used to Undress Watch-Covered Model at Interactive Fashion Party [PICS]](https://helios-i.mashable.com/imagery/archives/03y2t1nNzLO3294BHpK5Oca/hero-image.fill.size_1248x702.v1647019575.jpg)
A model dubbed the "Swatch Girl" showed up at the event in a dress made entirely out of watches (107 in all) from Swatch's pastel-colored New Gent and Lady collections. Attendees were offered free watches straight from the model's dress for sending tweets to @swatchus with the #swatchgirl hashtag.
The dress, which took two hours to build, was completely destructed by 1:30 a.m. -- a little less than an hour and a half after the event started. The model wasn't, of course, left completely undressed, because she wore a sheath beneath the cleverly arranged watches.
Swatch estimates that the promotion had a total reach of 400,000 from attendees' tweets alone.
Check out the gallery below to see photographs of the dress and its construction.
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