This @sweden-thing is not an experiment. We have done this for SEVEN MONTHS! We know exactly what we are doing!— @sweden / Sonja (@sweden) June 11, 2012
The Swedish government has been handing over the @sweden Twitter account to a different citizen each week, and this week's owner is steering the car right off a social media cliff.
The project began in December, but an article in The New York Times brought the story to a new level of prominence Monday after a series of questionable tweets.
Tuesday, the current Swede behind the account, Sonja Abrahamsson, doubled down on the controversial tweeting, as seen below.
When the project began as a means to promote Sweden as a tourist destination, Thomas Brühl, CEO of VisitSweden, told Mashable “No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world.”
This may not have been what they were hoping for.
BONUS: Why Sweden Was Right to Hand Over Its Twitter Account