![Swedish Online Store Features Live, Interactive Salespeople [VIDEO]](https://helios-i.mashable.com/imagery/archives/01OLaJ6B4ojM8n2181hVqTy/hero-image.fill.size_1248x702.v1647019769.jpg)
Swedish telecom company 3 Sweden has bridged the gap between Internet commerce and brick and mortar with 3LiveShop.
The new site features employees interacting with customers, live, over videoscreens. As the video above shows, the Chatroulette-like site was made possible with custom-built touchscreens that look like they’re right out of The Minority Report. Using the screens, the online salespeople are able to bring up images of phones the company sells and field questions about them.
The site is the latest effort to bring a human element to web-based transactions, something businesses have been moving towards in recent years, thanks to social media.