Former Facebook PR Head Shares Strategy for Successful Launches [VIDEO]

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As Facebook�s first PR director, Brandee Barker dealt with everything from the launch of News Feed to the Beacon controversy to huge rounds of investment.

Since leaving Facebook in late 2010, Barker has advised a who�s who of startups on communications and social media strategy, including Square, Spotify, Quora, Groupon and AirBnB.

We had a chance to catch up with her earlier this week at SXSW in Austin, where she participated in a panel discussion on "How to Launch a Product."

In an interview off stage with Mashable, Barker offered advice to startups looking to make a splash at the conference, described the anatomy of a successful launch and took us behind the scenes of some of the crises she had to navigate in her tenure at Facebook.