South by Southwest 2013 kicks into overdrive this week, as the annual festival welcomes hundred of thousands of visitors to Austin, Texas.
But who are these music-obsessed, social media-savvy, startup-enthused foodies?
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The festival surveyed over 5,300 of its SXSW Film, Music and Interactive attendees to determine festival demographics, based on income, family size, education and more. This information, exclusive to Mashable, will be released in an infographic created by SapientNitro in the official SXSW newsletter.
Are you at SXSW? What's your take on the crowd? What drew you to this year's festival?
Homepage image courtesy of Flickr, Dustin Diaz