AUSTIN -- Today was yet another day of mixing with famous people and cats at South by Southwest.
The Trendspotter by Mashable and Topsy revealed buzz about the screening of Much Ado About Nothing, a film that was shot in 12 days using Shakespeare's original text. The posts on Twitter with hashtag #muchadoaboutnothing were overwhelmingly positive.
Another trending hashtag was #innovate, although with no clear tie to a specific session, and sure enough, The Onion published a parody earlier today on the word's overuse.
Among gadgets, the Leap Motion got some attention as conference attendees were able to score demos with the cool new tool.
Revealing the growing presence of marketers at SXSW, the hashtag #demoisdead was leading in the interactive category today, due to a presentation by Catalina Marketing on demographic targeting in media buys.
Check out the RebelMouse below for more exciting highlights from day four of SXSWi.