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South by Southwest Interactive officially drew to a close Tuesday with the 15th Annual Interactive Awards. The awards honored not only well-known sites and services from the past year such as Pinterest and Storify, but also highlighted sites, services and apps that you may have never heard of.
While Highlight was certainly the most buzzed-about app at this year's conference, the Facebook-stalker video-maker Take This Lollipop was the one walking away with the Best in Show award from SXSWi. It also took top honors in the Experimental category.
Pinterest took the award for Breakout Digital Trend and Lego walked away with honors in the Amusement category for its iOS app Life of George, which turns building things with real-life blocks into an interactive game for your mobile phone.
SEE ALSO: SXSW 2012: Nothing You Expect, Everything You Need
Check out the gallery below for a look at all the winners and brief explanations of the award categories.
What were your favorites from SXSW this year? Let us know in the comments.