In the spectrum of social media management firms, Syncapse sits atop the food chain. The company aims to work with global enterprises with between $25,000 to $50,000 to spare each month for full-service technical and business assistance, using the Syncapse platform to build, manage and measure social media campaigns and profiles across multiple sites.
Syncapse, which competes with the likes of Vitrue and Buddy Media, currently works with BlackBerry, Electronic Arts and several unnamed large consumer packaged goods and beverage companies, according to founder and CEO Michael Scissons.
Scissons thinks of Syncapse's approach to the space as somewhat distinct from, and grander than, social CRM -- a potentially $1 billion market, according to Gartner. "It's a hybrid of content management, asset management, social CRM, measurement and analytics," he says.
Post financing, Syncapse's next order of business is to add on to its 150-person team. To that end, the startup will soon announce that Stephen England-Hall, CEO of Razorfish UK, will be joining Syncapse to help build out its UK team.
"We're primarily using it [funding] to fund people," says Scissons. The company expects to hire 100 more team members in the next nine months, he says.