Bill Hader has a new role: T-Mobile pitchman.
The Saturday Night Live alum appears in a series of 30-second spots for T-Mobile promoting Jump, a new program that gives customers the option to upgrade their phones twice a year by paying a monthly fee of $10.
In one video, Hader drops his phone in a urinal; in another, a heavyset man sits on it, crushing the screen. Each ad features the tagline: "Two years is too long to wait."
Here are the video spots T-Mobile has released with Hader: