NEW YORK -- T-Mobile announced Uncarrier 9 for businesses on Wednesday at a press event, with a plan that it says is 42% lower than AT&T and Verizon's business plans.
The company also announced that both un-contracts for consumers and business owners will not go up in price in the next two years, although it's possible rates could drop. Promotional plans already in place will also become permanent.
While the consumer market might not be so jazzed about its Uncarrier movement coming to businesses, it's a part of a larger effort from T-Mobile to shake up the industry and lure more customers.
"We are going to do to the business segment what we did to the consumer segment two years ago," said T-Mobile CEO John Legere, who wore a leather jacket and held a Red Bull in his hands.
The Uncarrier 9 plan starts at $160 for 10 phone lines that comes with 1GB of data and unlimited talk and text. In fact, each line is $16 each until you hit 20 lines and then it jumps to $15 each. When you get to $1,000 lines, it drops to $10 for each line.
T-Mobile will also count a company paid line as the first line for a staffer's family plan. This could allow employees to save up to 50% on a Simple Choice family plan.
The move comes just two years after T-Mobile first launched its Uncarrier movement in March 2013, which ushered in the concept of no T-Mobile contracts.
"I would have guessed that no one here would have thought that was possible and keep that in mind as we go through today," Legere said.
T-Mobile also announced a new partnership with Go Daddy that will give a free .com domain and website to users, allowing small businesses to help get started with an online presence. Uncarrier 9 also includes a free a suite of Microsoft services when businesses sign up.
The company has experienced significant growth in the past year -- it had 12.7 million total new customers in 2014. Meanwhile, T-Mobile had 55 million customers by the end of the year, up from just 33 million customers in 2012. To get more people to switch to T-Mobile, Legere said it has paid $1.8 million in termination fees from competitors like AT&T, Verizon and Sprint.
Press filing into this very magenta T-Mobile mystery event. pic.twitter.com/0fvMI0lnz7— Sam Murphy Kelly (@HeySamantha) March 18, 2015
"We are 52% faster than Verizon, who is faster than AT&T and everyone is faster than Sprint," said Legere, referencing Verizon's LTE data speeds.
T-Mobile teased the event with the tagline "this one's a real piece of work," signaling that a plan for businesses was likely on the horizon.
Not long till we announce our next #uncarrier move. Bet the competition didn't get out of bed this morning. Keep dreaming, guys! #WeWontStop— John Legere (@JohnLegere) March 18, 2015
Legere also went on a tweeting spree in the days leading up to the launch -- most tweets, of course, took shots at the competition.