T-Mobile, which is rumored to be next in line to get the iPhone, has launched a new campaign touting its 4G network.
The lighthearted pitch shows a "faster and more dependable" iteration of its 4G network saving the day in a few not-so-perilous situations. In the ad above, for instance, a mother on a road trip employs Google's Voice Search to appease a toddler who looks ready to call for a bathroom break. The kid-centered theme continues in another ad where Netflix's app is used to pacify a screaming tot. In a third ad, an expectant mother uses T-Mobile's network to scout out what looks like a hospital to deliver her baby. However, it turns out to be an ice cream joint to satisfy her craving.
The ads come after T-Mobile began offering unlimited 4G data plans on Sept. 5, which start at $20 a month.
It should be noted that T-Mobile's version of 4G is actually HSPA+, which is technically 3G. T-Mobile doesn't currently have any 4G LTE towers, which are what Sprint, Verizon and AT&T use for next-generation, blazing fast speeds.
Despite the offer, T-Mobile operates under a handicap in the U.S. where it is is the only major carrier not to offer the iPhone. However, T-Mobile is not playing down Apple's expected iPhone 5 announcement. The company plans to display the new iPhone in its stores, not to sell it, but to illustrate how an unlocked version of the phone works over T-Mobile's network. There are also rumors that Apple will add T-Mobile to its list of carriers.