Taco Bell Introduces Edible QR Codes

 By 
Todd Wasserman
 on 
Taco Bell Introduces Edible QR Codes

We've seen a website made of bacon, so I guess it shouldn't be a surprise that someone has now come up with an edible QR Code.

As this video demonstrates, the minds at Taco Bell and ad agency Draftfcb Orange County have spawned a QR code made of lemons and avocados. The effort is for Taco Bell's new Cantina Bell menu, which includes gourmet-ish items from chef Lorena Garcia. The codes are running in print ads in US Weekly and People. As one YouTube wag notes, the chain is "really thinking outside the guacs."

[Via Adweek ]

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